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Showing posts with the label jurnal

ECONOMICS BEHAVIOR OF HOUSEHOLDS IN BANDA ACEH : PATTERNS, CASE STUDIES, AND FUTURE IMPLICATIONS

Abstract This study investigates the economic behavior of households in Banda Aceh, a city that uniquely blends cultural heritage and modern influences. The research examines spending patterns, saving and investment strategies, and consumption habits among Acehnese households. Drawing on surveys, interviews, and secondary data, the study provides detailed case examples that illustrate the diversity in household decision-making. In addition, visual representations such as figures and charts are incorporated to further elucidate the trends. The findings highlight the challenges and opportunities that households face in an increasingly digital and globalized economy, while also emphasizing the importance of cultural and religious values in shaping economic decisions. Introduction Household economic behavior represents a critical aspect of a nation’s overall economic performance, as it reflects the decisions made by individuals and families regarding consumption, saving, and investment....

DIGITAL BANKING, DIGITAL CULTURE, ORGANIZATIONAL LEARNING, INNOVATION, AND EMPLOYEE PERFORMANCE

Digital Banking, Digital Culture, Organizational Learning, Innovation, and Employee Performance Published on: March 26, 2025 Introduction The rapid evolution of technology in the past few decades has redefined business operations and the way organizations connect with customers, employees, and stakeholders. Among the various sectors undergoing digital transformation, banking stands out as one of the most impacted. Digital banking is not merely about shifting traditional banking services online but represents a comprehensive shift in how financial institutions deliver their services, interact with customers, and innovate. This transformation has far-reaching implications not only for the banking industry but also for the organizational culture, learning practices, and performance of employees. In this journal, we delve into the key aspects of digital transformation in the financial sector, focusing on digital banking and the eme...

UPGRADING SME's MARKETING PERFORMANCE : ADAPTIVE, INNOVATIVE CAPABILITY, AND ISOLATING MECHANISM

Upgrading SME’s Marketing Performance: Adaptive, Innovative Capability, and Isolating Mechanism Introduction In the ever-changing landscape of global business, Small and Medium Enterprises (SMEs) find themselves at the crossroads of opportunity and challenge. With the increasing speed of technological advancement, globalization, and market volatility, upgrading marketing performance is not just an option but a necessity for survival and growth. This opinion journal delves into the critical role of adaptive strategies, innovative capabilities, and isolating mechanisms in enhancing the marketing performance of SMEs. The essence of this journal is to argue that for SMEs to thrive, they must re-engineer their marketing strategies by embracing flexibility, continuous innovation, and safeguarding their competitive edge. As we navigate through the different dimensions of marketing performance improvement, this journal provides insights...