Upgrading SME’s Marketing Performance: Adaptive, Innovative Capability, and Isolating Mechanism Introduction In the ever-changing landscape of global business, Small and Medium Enterprises (SMEs) find themselves at the crossroads of opportunity and challenge. With the increasing speed of technological advancement, globalization, and market volatility, upgrading marketing performance is not just an option but a necessity for survival and growth. This opinion journal delves into the critical role of adaptive strategies, innovative capabilities, and isolating mechanisms in enhancing the marketing performance of SMEs. The essence of this journal is to argue that for SMEs to thrive, they must re-engineer their marketing strategies by embracing flexibility, continuous innovation, and safeguarding their competitive edge. As we navigate through the different dimensions of marketing performance improvement, this journal provides insights...