The Comparison of Product Placement Effectiveness Between Human Influencer and Virtual Influencer Published on March 24, 2025 Introduction In today’s rapidly evolving digital landscape, influencers have become a critical part of the marketing ecosystem. Both human and virtual influencers are employed by brands to increase visibility, drive engagement, and ultimately boost sales through strategic product placements. With social media platforms serving as primary channels for communication and brand promotion, marketers are constantly exploring innovative methods to capture consumer attention. This research article examines the differences and similarities in product placement effectiveness between human influencers and virtual influencers. We delve into their distinct characteristics, audience engagement strategies, and the overall impact on consumer behavior. The study analyzes various dimensions including ...